The story of the 3D OP.98 is a story that every pioneer instinctively knows: every creative act is born from chaos. A handful of restless designers and product developers split from the main business to create Reebok Advanced Concepts, an innovation lab where pioneers made the rules, ordinary was the enemy, and chaos reigned supreme. They invented the Split Tooling System, a radical design solution that only featured the essential elements of the sole. With its out there, unique and chaotic design, the original 3D Opus was a sneaker unlike any other.
