Better Motown Collegiate Hoodie x Motown Records


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Toronto’s Better™ Gift Shop reunites with Motown Records for the third instalment of an annual partnership. The “Collegiate Capsule” collection features two items, a hooded sweatshirt and beanie, both emblazoned with the Motown logo. Ties between Toronto and Detroit stretch back to the golden era of auto manufacturing. Connected by King’s Highway 401, the two cities were also connected by their burgeoning culture, art and music scenes. “Motown is a storied institution. It was only right that we do something that will transcend trends and stand the test of time.

The heavyweight hooded sweatshirt features 100% cotton 500 GSM Canadian Fleece, consisting of a tackle twill embroidery and flatlock seam construction

  • Better x Mowotwn Records 
  • 100% cotton 500 GSM Canadian Fleece
  • Two-layer tackle twill appliqué with a zig-zag stitch
  • Flatlock seam construction
  • Cut cross-grain
  • Custom-fit 
  • Silver Grommets
  • Knit, dyed and Made in Canada
Product Code: B1130K030 Brand: Better

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