Better™ Gift Shop, founded by Toronto streetwear veteran Avi Gold, has quickly become a household name to streetwear enthusiasts in the space of just a few years. As the name suggests the brand looks to apply it's carefully curated graphics and Hip-Hop influence on an array of weird and wonderful products that step outside of the norm for most other brands. Better™ Gift Shop collaborates with a multitude of different artists to produce a diverse mix of designs that keeps everything they do feeling fresh. The New Era Cuff Knit Beanie is sure to keep your cosy featuring a large Better Gift Shop blue "B" embroidered on the cuff as well as the iconic New Era® logo in white.