Launched in 2012, Awake NY captures the unique cultural spirit and sensibility of New York City. Awake NY is a reflection of the diversity that has defined the city's cultural landscape. The "Comunidad Tee" has a small logo printed on the chest with a larger screen print on the back of a 100% cotton t-shirt. The design says "La comunidad de Awake NY" which translates as "The Awake NY Community."