Launched in 2012, Awake NY captures the unique cultural spirit and sensibility of New York City. Awake NY is a reflection of the diversity that has defined the city's cultural landscape. The "College Logo Tee" is a 100% cotton t-shirt that makes use of both screen print and puff print, with a sans-serif Awake logo printed on the chest under a puff printed "NY" that gives the design a feeling of depth.