Launched in 2012, Awake NY captures the unique cultural spirit and sensibility of New York City. Awake NY is a reflection of the diversity that has defined the city's cultural landscape. The "College Logo Hoodie" makes use of both screen-print and 3D embroidery, with a sans-serif Awake logo printed on the chest under a 3D embroidered "NY" that gives the design a feeling of depth. With adjustable drawstring hood and kangaroo pocket.