ASICS and IAB Studio have officially introduced their first collaboration project on GEL-VENTURE™ 6 silhouettes. The first-ever collaboration led by ASICS Korea, the “GEL-VENTURE™ 6 AI-1” model draws inspiration from the ASICS’s signature trail running shoes. Starting from asking itself a question “what would it be like if people ran with IAB Studio?”, IAB STUDIO offers a sophisticated nod to ASICS’ SOUND MIND, SOUND BODY™ corporate slogan. Seoul-based IAB studio is the art crew founded by popular Korean rap artist Beenzino. From cover art for famous K-pop musicians to remarkable collaborations with brands and cooperation, IAB studio came across as a smash hit.