ASICS launch the GEL-QUANTUM 90™ TYO, designed in collaboration with Coca-Cola. The Coke red and white colors on the upper are evocative of the Coca-Cola brand, and the green heel, made from GEL™ technology, is inspired by the Georgia green of the Coca-Cola contour bottle. Completing the look is the Coca-Cola logo adorning the ASICS Stripes and heel. The uppers of each pair of shoes being made using approximately four PET plastic bottles’ worth of recycled polyester, while the environmentally friendly sockliner base material are made of recycled polyurethane. Completing the sneaker, the sockliner was colored using a dope-dye technique that requires fewer inks and less water.