In the '80s, the science of sport and wearable technology were new concepts. The ZX running series adopted these ideas with a visibly technical design that became a hallmark of its style. September 2019 sees adidas pay homage to the 80's "I Want, I Can" ad campaign. In this version, an adidas Primeknit upper offers lightweight support. Staying true to the original innovative ZX spirit, the shoes feature a digitally printed midsole.