Munich-based brand A Kind of Guise team up with the adidas Consortium team and created the fictitious ‘AKOG Athletic Club’. Imagining the perfect holiday experience as a blend of gentle laps around the track, a spot of sightseeing and long lounging by the pool, the ‘club’ offers its guests the finest companions in the form of a new UltraBOOST style and accompanying towel. Their UltraBOOST boasts a chalk white Primeknit upper with a raised, rippling wave effect and an uncaged construction with wide, wraparound tonal lacing to emphasise the subtle yet distinctive textures. The BOOST cushioning is cloaked in a multicoloured, marble-effect outsole that lends just enough color to catch the eye of fellow holiday-makers.
