Universal Works, and its co-founder, David Keyte. Keyte takes inspiration from the functional requirements for running through London’s cold, wet winters. But equally, it is inspired by the desire to run in apparel and footwear that meets the same aesthetic standards you would apply to everyday clothing. Each piece channels the understated, thoughtful design considerations that have come to typify the brand, fashioned with an individual sense of personality. Particularly striking is the use of textiles that one might not necessarily expect to see in this combination in high performance running apparel. Here we have the runners jacket reinterpreted by Universal Works and adidas a 'doozy' by all accounts.