UBIQ and adidas Consortium have created their first shoe together, a new take on the Crazy BYW. The Crazy BYW was inspired in part by the Kobe Bryant KB 8 signature shoe, which was later reborn as the Crazy 8. The UBIQ iteration boasts a blend of technical textiles with reflective under and overlays, while the high-performance sole replicates the silhouette of early-2000s basketball sneakers – brought into the present through the use of BOOST technology.