Puma

Puma Palace Guard x Rhude
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Puma Palace Guard x Rhude

Puma Palace Guard x Rhude

£105.00

Details:

Founded in Los Angles by Rhuigi Villaseñor during 2014, as a venture to showcase ready-to-wear collections. RHUDE focuses on minimalistic effortless style mixed with streetwear sensibilities, using fine fabrics and focus on fit. RHUDE celebrates the youth and elegance through ...

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Puma Cell Alien x Rhude
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Puma Cell Alien x Rhude

Puma Cell Alien x Rhude

£129.00

Details:

Founded in Los Angles by Rhuigi Villaseñor during 2014, as a venture to showcase ready-to-wear collections. RHUDE focuses on minimalistic effortless style mixed with streetwear sensibilities, using fine fabrics and focus on fit. RHUDE celebrates the youth and elegance through ...

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Puma LQD Cell Omega Manga Cult
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Puma LQD Cell Omega Manga Cult

Puma LQD Cell Omega Manga Cult

£95.00

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LQDCELL Omega takes inspiration from organic shapes and layers found in nature, combining them with LQDCELL Technology: soft yet sturdy hexagonal cells for enhanced cushioning and comfort. This version’s unique design is inspired by the colours found in popular manga artwork. ...

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Puma Cell Ultra OG
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Puma Cell Ultra OG

Puma Cell Ultra OG

£66.50 £95.00

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PUMA dip into their vast archive of 90's running styles and bring out another stone-cold classic. the Cell Ultra OG marries together super tight contemporary production techniques with a signature 90's aesthetic flair to create an assured style primed for SS19. PUMA's CELL tec...

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Puma Cell Ultra OG

£66.50 £95.00 Puma
Puma Cell Alien OG
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Puma Cell Alien OG

Puma Cell Alien OG

£62.30 £89.00

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Extraterrestrial levels of comfort guaranteed from PUMA's all-encompassing CELL Tech which lands here on earth via the CELL Alien (Thankfully not damaging any crops in the process). A super sharp shape sees a mesh base with leather overlays define the aesthetic that's more 90'...

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Puma Cell Alien OG

£62.30 £89.00 Puma

PUMA


With a back catalogue of heritage silhouettes and cutting-edge performance wear, PUMA is one of the biggest names in sport. Aside from their anthology of iconic sneakers, PUMA also designs stand-out football, track, basketball and golf wear. The brand’s devotion to sport and innovation comes hand-in-hand with a fashion-focused approach, keeping PUMA at the forefront of streetwear and urban culture. PUMA’s rap sheet includes timeless sneakers like the PUMA Suede, as well as newer drops like the Cell and the Thunder Spectra.  

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The PUMA brand was born out of the footwear industry’s most famous rivalry: that of the Dassler brothers. The two brothers, Adolf and Rudolf, originally teamed up in 1924 to form Gebrüder Dassler Schuhfabrik, roughly translating to “Dassler brothers shoe factory”. After increasingly different opinions about how the pair should run the business, they decided to split in 1948 and formed competing footwear brands. Adolf, better known as Adi, went on to form Adidas, while Rudolf established PUMA.

Following the split, Herzogenaurach – the town where Adidas and PUMA are based – became completely divided in their support for the Dassler brothers. The rivalry was so embedded in town culture that Herzogenaurach eventually earned the nickname “the town of bent necks”, referring to the fact that townspeople looked down to see which shoes strangers were wearing.

70 years on, PUMA is the third-largest sportswear manufacturer in the world, and the brand shows no signs of slowing down. At Hanon, we stock the latest PUMA sneakers, including limited-edition collabs and hard-to-find styles. Keep checking back new PUMA drops, or subscribe to our emails to be the first to hear about new releases.

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