Hummel is a Danish sportswear and sneaker brand, blending fashion with athletic apparel. The brand is known for its iconic chevrons, which act as a symbol of their bold character and eye-catching designs. Although originally centred around football, Hummel now also design apparel for rugby, handball, basketball, volleyball and futsal.
Founded in 1923, Hummel is one of the oldest sportswear brands in the world, with deep roots in both football and handball. The brand’s clothing and footwear have been worn by the world’s biggest football teams, including Real Madrid and Aston Villa. Almost a century later, Hummel continues to sponsor some of the best handball and football clubs.
At Hummel, everything begins and ends with sports. Viewing sport as more than just physical activity, Hummel sees it as a universal language; a way to unite different cultures, religions and beliefs. This view informs everything they do, driving their passion to “change the world through sport”.
Aside from their core range, Hummel also has a selection of sub-brands like Hummel Hive, as well as collaborations with a variety of well-known designers, including Hanon Shop. Our ‘Standing Only’ collection with Hummel works to unify streetwear and sports apparel, inspired by terrace culture. Shop the exclusive Hummel x Hanon range, as well as other key pieces from Hummel.