Geoff McFetridge for Vans Vault
Born in Canada and based in Los Angeles, Geoff McFetridge’s art work covers multiple forms, bridging painting, drawing, graphic and industrial design, film, and textiles. McFetridge has been awarded the Cooper-Hewitt Smithsonian National Design Award as well as the AIGA Medal, while also producing work for major global clients and galleries. With Vault by Vans x Geoff McFetridge, the artist celebrates his relationship with another longtime partner, Vans, in a graphic homage to youth culture.
“As a skater I have a close personal history with Vans,” McFetridge shared. “I have done a number of projects over the years but this collection was an opportunity to create a microcosm of my personal history with the brand. My thinking with projects like this is that they can be approached in the same way you might approach creating a piece of art. Both grow out of a similar process, and though the results are different, they feel like they are pulled from the same world.”