Step aside twenty-tens; the 90s are alive and well. Bringing vintage aesthetic to contemporary style, Fila is one of the biggest names in athleisure. Championing bold colours and an oversized logo, Fila’s range of hoodies, tees and sneakers are packed with retro attitude, loved by athletes and the fashion-conscious alike.
Although now based in South Korea, Fila started life over a century ago in the foothills of northern Italy. Founded by the Fila brothers, the brand originally made clothes for local townspeople, producing quality textiles that combined luxury and utility. Eventually, Fila became known throughout Italy for their outstanding quality.
When the 70s saw the lines between sportswear and fashion start to blur, Fila reoriented itself as a global athleisure brand, helped along by partnerships with tennis greats like Adriano Panatta, Paolo Bertolucci and Bjorn Borg. The brand started creating clothing that mirrored these athletes, designed to fit like a second skin during their matches.
Born from humble beginnings, Fila remains a coveted heritage brand, blending effortlessly vintage and provocative style with contemporary performance technology. If you’re after for a throwback capsule, there’s no better place to look. From bum bags and bomber jackets to chunky trainers and tube tops, Fila has everything you need to inject the 90s into your everyday outfits.
Recently, Fila has been dominating the Dad-shoe trend, releasing silhouettes to appeal to both its sneakerhead following and its high-street audience. Browse the latest Fila sneaker drops here at Hanon, including rare and hard-to-find styles.