Uncover cutting-edge style with a nostalgic edge. Champion is the leading name in American athletic apparel, known for their iconic graphics, soft fabrics and bold colours. A front runner in the rise of athleisure, Champion clothing remains a firm favourite for both athletes and trendsetters, featured everywhere from sports shops to high-street fashion stores.
Champion has been producing quality sportswear for over a century, with their iconic C logo becoming synonymous with casual wear. Originally founded by the Feinbloom brothers as a knitting company in 1919, the brand’s focus was to design high-quality knitted goods. Following the rise in demand for athletic wear in the early 1920s, the Feinbloom brothers rebranded the company as ‘Champion’, selling directly to college sports teams around America, becoming the first provider of regulated sports uniforms.
Although Champion clothing’s early years focused on uniforms for college athletes, the brand’s worldwide fame comes from the invention of their ‘reverse-weave’ sweatshirts. Made from heavy-duty cotton fleece, Champion’s patented reverse weave is woven horizontally, rather than vertically like most brands – preventing vertical shrinkage in the college’s industrial washing machines. Alongside this innovation, Champion clothing pioneered the first hooded sweatshirt, creating the athleisure staple we know and love today.
At Hanon, we stock an eclectic collection of Champion clothing and footwear, including some classic collabs with other cult brands. Combining iconic fashion with cotton-rich comfort, Champion clothes are made to be worn again and again. Perfect for the gym, the classroom and everything in between.