Nothing unites fashion and sport quite like adidas sneakers. Specialising in streetwear staples and iconic designs, the adidas three-stripe logo has become the ultimate symbol of sport comfort. From the gym to the catwalk and back again, the Brand with the Three Stripes has been at the forefront of sneaker fashion for over 60 years.
Although it’s commonly assumed to be an acronym for ‘All day I dream about sports’, the name adidas actually comes from the brand’s founder, Adolph (Adi) Dassler. The adidas brand was the culmination of a passion for football and a family history of shoemaking. Back in 1920, Adi – a soccer fanatic and the son of a cobbler – invented spiked shoes to help in on the field. By the 1928 Amsterdam Olympics, Adi’s unique style of shoes were gaining worldwide fame. After splitting from his brother Rudi, who went on to found Puma, Adi officially registered adidas in 1949, with its staple three-stripe logo added a few years later.
Fast-forward, and adidas have established themselves as the go-to brand for millions of sneaker lovers. Fuelled by an incomparable passion for sport, adidas trainers have been featured everywhere from the FIFA World Cup and the Olympics to catwalks, festival stages and premium fashion outlets.
The adidas brand is broken down into two divisions: the innovative, evolving performance shoes, and the adidas Originals, the area devoted to lifestyle fashion and heritage products. The Originals range is home to some of the brand’s most famous collaborations, including YEEZY and Pharrell Williams.
Looking to create the ultimate sports capsule? We also stock a range of adidas apparel, including adidas tracksuits and classic logo tees. Whatever your style, whatever your sport, adidas has got you covered.