The Sneaker Exchange 2017 challenges adidas Consortium’s retail partners to overcome geographical distance and cultural differences to find common ground and collaborate on a footwear pack. Read more
Each month this year, the adidas Consortium Sneaker Exchange challenges the idea of collaboration, asking partners overcome differences in geography, aesthetics or language to establish common ground and shared narratives. London’s Footpatrol and Hong Kong’s Juice bring the latest instalment to life. Together the stores...Read more
adidas Consortium is excited to unveil the latest instalment of the Sneaker Exchange 2017, a collaboration between OVERKILL and FRUITION celebrating contemporary womanhood, high fashion and the evolving nature of female sneakers. Read more
Before the spread of the internet, collaboration was different. Information was exchanged gradually, scenes and subcultures grew slowly and often remained confined to their cities. The original sneaker retailers formed at the heart of these subcultures and did more than simply sell shoes. They became...Read more
Sneakerboy is relatively new to the sneaker game but the Australian store has quickly built a solid reputation in the upscale footwear market. It operates stores in Sydney, Queensland, Melbourne, and Chadstone. In Atlanta, Wish is the city’s leading sneaker spot and one of the...Read more
New York City’s KITH has rocketed to global prominence in recent years, propelling director Ronnie Fieg to streetwear superstardom. NAKED, the Copenhagen-based store, is one of Europe’s premier destination for women’s sneakers and contemporary sportswear. Read more
The second instalment of the 2017 Sneaker Exchange is a transcontinental collaboration between two major Consortium partners. Read more
Parisian store Colette, which has been one of Europe’s it store’s for design, art, culture and fashion for close to 18 years, have come together with Los Angeles UNDEFEATED, one of the most recognised brands in the world within sneaker community, for the first instalment...Read more
