Packer Shoes of New Jersey work with Reebok on their tennis court classic, The Club C. The team at Packer have focused on crafting a shoe for the people, honouring the Club C's mass appeal and its versatility. Choosing to spec the uppers in a soft tumbled...Read more
Storied Australian Sneaker Correspondents Sneaker Freaker, recently met up with Christian Tresser the man behind Reebok's Aztrek running shoe. For a chat about what it was like working at Reebok in the 90's and what the Aztrek means to him. Hit the link above to...Read more
Reebok emerge from the archives with more 90's neon and nylon clad gold. Following on from their release of the Daytona DMX Reebok fully reissue another 90's sneaker celebrating the aesthetic of the decade. Originally launched as a performance running shoe bearing Reebok's breakthrough 'Hexalite' sole...Read more
Originally launched in 90's the DMX Daytona crammed a plethora of cushioning and stability tech into its chunky EVA sole unit. Pairing this with an upper constructed from performance mesh, leather and durable textiles in a era apt colorway. Now for July 2018 Reebok reissue...Read more
Way back in the mid-90s, footwear design was experiencing a boom cycle where too much was never enough. Fuelled by consumer demand for extreme boldness, shoes came fully loaded with an ever-expanding arsenal of technology options. Reebok’s approach to the Rapide, however, went down the...Read more
BAIT and Reebok got together for an in-depth design session over the iconic DMX Run 10, dubbed the “Ideation Department.” Read more
