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Reebok Daytona DMX 'Vector'

The new millennium heralded a new direction, consumers wanted fresh & new ideas. The Daytona's streamlined physique fit the bill. The shape and stance were inspired by then Reebok designer Christian Tresser's obsession with the anatomy of the human foot. Harnessing late 90's computer packages,...Read more

Reebok Workout Plus x Nepenthes

February sees Reebok team up with New York-based Nepenthes for a collaborative take on the iconic Reebok Workout Plus. Nepenthes for those unfamiliar are a New York institution that produce and sell some of the finest and most inspired contemporary men’s & women’s wear pieces today. Located in the hallowed...Read more

Reebok Classics Bolton OG

The Reebok Classic 90’s revival continues with one of the most iconic silhouettes to date: The Reebok Bolton. Named after the city in north-west England where Reebok was founded, this stylish runner was first released in 1992, the year that saw the first ever SMS...Read more

Reebok Aztrek OG

Originally sketched out by 90’s shoe design wizard Christian Tressor the Reebok Aztrek spearheads Reebok Classics 90’s revival.  Originally launched as a performance running shoe bearing Reebok's breakthrough 'Hexalite' sole tech. The Aztrek makes a full return unchanged since it's original release, constructed from a mixture...Read more

ComplexCon 2018

Last week we headed out to Long Beach, California, to check out the third instalment of ComplexCon, which is described by Complex themselves as "a groundbreaking festival and exhibition that brings together pop culture, music, art, food, style, sports, innovation, activism, and education.". Although that's straight...Read more

Reebok Daytona DMX

It's the year 2000, hypothesized as a pivotal moment in human history. Flying cars, Y2K Computer bugs & domestic robots may have failed to materialize but the battle for technological supremacy did inspire Reebok push at the forefront of the shoe tech boom. The new millennium...Read more