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Reebok Aztrek OG

Originally sketched out by 90’s shoe design wizard Christian Tressor the Reebok Aztrek spearheads Reebok Classics 90’s revival.  Originally launched as a performance running shoe bearing Reebok's breakthrough 'Hexalite' sole tech. The Aztrek makes a full return unchanged since it's original release, constructed from a mixture...Read more

Reebok 3D OP. 98

The story of the 3D OP.98 is a story that every pioneer instinctively knows: every creative act is born from chaos. A handful of restless designers and product developers at Reebok could feel their work getting ordinary, trapped in a predictable process of going from...Read more

Reebok Aztrek - Behind The Design

Storied Australian Sneaker Correspondents Sneaker Freaker, recently met up with Christian Tresser the man behind Reebok's Aztrek running shoe. For a chat about what it was like working at Reebok in the 90's and what the Aztrek means to him.   Hit the link above to...Read more

Reebok Aztrek

Reebok emerge from the archives with more 90's neon and nylon clad gold. Following on from their release of the Daytona DMX Reebok fully reissue another 90's sneaker celebrating the aesthetic of the decade. Originally launched as a performance running shoe bearing Reebok's breakthrough 'Hexalite' sole...Read more

Reebok Rapide OG

Way back in the mid-90s, footwear design was experiencing a boom cycle where too much was never enough. Fuelled by consumer demand for extreme boldness, shoes came fully loaded with an ever-expanding arsenal of technology options. Reebok’s approach to the Rapide, however, went down the...Read more

Reebok Classic Leather Ripple GTX x Raised by Wolves

To survive the wet winter streets of Montreal, the Raised by Wolves crew had to learn to combat the cold, and most importantly, keep their feet dry. Read more