News

PUMA x Rhude
Founded in Los Angles by Rhuigi Villaseñor during 2014, as a venture to showcase ready-to-wear collections. RHUDE focuses on minimalistic effortless style mixed with streetwear sensibilities, using fine fabrics and...
PUMA x Rhude
Founded in Los Angles by Rhuigi Villaseñor during 2014, as a venture to showcase ready-to-wear collections. RHUDE focuses on minimalistic effortless style mixed with streetwear sensibilities, using fine fabrics and...Read more

PUMA CELL Venom x Overkill
Berlin sneaker store Overkill team up with PUMA for a collaborative take on the CELL Venom.Taking inspiration from a twisted alternate timeline where the Y2K crash happened. Resulting in mass...
PUMA CELL Venom x Overkill
Berlin sneaker store Overkill team up with PUMA for a collaborative take on the CELL Venom.Taking inspiration from a twisted alternate timeline where the Y2K crash happened. Resulting in mass...Read more

PUMA CELL Endura x Rhude
Founded in Los Angles by Rhuigi Villaseñor during 2014, as a venture to showcase ready-to-wear collections. RHUDE focuses on minimalistic effortless style mixed with streetwear sensibilities, using fine fabrics and...
PUMA CELL Endura x Rhude
Founded in Los Angles by Rhuigi Villaseñor during 2014, as a venture to showcase ready-to-wear collections. RHUDE focuses on minimalistic effortless style mixed with streetwear sensibilities, using fine fabrics and...Read more

PUMA Cell Viper: HANON EDIT
Following a string of runway approved releases from PUMA, the big cat now turns its attention to the CELL Viper. A fresh new take on a heritage running silhouette, that's primed to slot perfectly into...
PUMA Cell Viper: HANON EDIT
Following a string of runway approved releases from PUMA, the big cat now turns its attention to the CELL Viper. A fresh new take on a heritage running silhouette, that's primed to slot perfectly into...Read more

PUMA Cell Endura: HANON Edit
PUMA’s pinnacle model in the CELL range, the CELL Endura’s latest iteration celebrates its chunky glory and throwback good looks for a new era of streetstyle. The OG reissue features...
PUMA Cell Endura: HANON Edit
PUMA’s pinnacle model in the CELL range, the CELL Endura’s latest iteration celebrates its chunky glory and throwback good looks for a new era of streetstyle. The OG reissue features...Read more

EVENT RECAP: PUMA x Sankuanz
A short hop across ‘La Ville des Lumières’ and we found ourselves at the second PUMA event of the evening, a celebration of the big cats upcoming collaborative collection with...
EVENT RECAP: PUMA x Sankuanz
A short hop across ‘La Ville des Lumières’ and we found ourselves at the second PUMA event of the evening, a celebration of the big cats upcoming collaborative collection with...Read more

PUMA CELL ENDURA x BLENDS
During the 90s visible running technology boom, sports brand PUMA innovated to create PUMA CELL Technology, one of the most durable and resilient cushioning technologies of the day. Twenty years...
PUMA CELL ENDURA x BLENDS
During the 90s visible running technology boom, sports brand PUMA innovated to create PUMA CELL Technology, one of the most durable and resilient cushioning technologies of the day. Twenty years...Read more

PUMA CELL LAB Event
Yesterday evening we headed to Shoreditch, London, to check out the PUMA CELL LAB Event which was being held in conjunction with Concept Kicks. Upon entry to the event, we...
PUMA CELL LAB Event
Yesterday evening we headed to Shoreditch, London, to check out the PUMA CELL LAB Event which was being held in conjunction with Concept Kicks. Upon entry to the event, we...Read more

PUMA CELL Venom
Following PUMA’s relaunch of the CELL from the running archives that saw the CELL Endura back in its OG glory, the big cat follows it up with the CELL Venom....
PUMA CELL Venom
Following PUMA’s relaunch of the CELL from the running archives that saw the CELL Endura back in its OG glory, the big cat follows it up with the CELL Venom....Read more