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Following a string of runway approved releases from PUMA, the big cat now turns its attention to the CELL Viper. A fresh new take on a heritage running silhouette, that's primed to slot perfectly into the greater pantheon of chunky sneakers. A trend that looks set to continue in 2019....Read more

PUMA Co Creative x David Obadia

PUMA and Harmony’s Creative Director, David Obadia join forces once again for the latest Co.Creative sneaker pack inspired by mid-century modern design. Giving streetstyle an artistic vision, the collection influenced by neo-modern artists of the 20th century highlights a fresh take on the classic PUMA...Read more

PUMA Cell Endura: HANON Edit

PUMA’s pinnacle model in the CELL range, the CELL Endura’s latest iteration celebrates its chunky glory and throwback good looks for a new era of streetstyle. The OG reissue features the CELL Technology and a unique eyelet stay for the laces. Featuring digital stitching, the...Read more


A short hop across ‘La Ville des Lumières’ and we found ourselves at the second PUMA event of the evening, a celebration of the big cats upcoming collaborative collection with Chinese brand Sankuanz. Sankuanz to those unfamiliar are a Chinese label quickly making a name...Read more


During the 90s visible running technology boom, sports brand PUMA innovated to create PUMA CELL Technology, one of the most durable and resilient cushioning technologies of the day. Twenty years later, PUMA celebrate the tech with a host of collaborators. Step forward Blends, Los Angles...Read more

EVENT RECAP: Han Kjøbenhavn 'Fairytale Denmark' AW19 Runway

Earlier in the week, we headed out to Paris with PUMA to sample some of Paris Fashion Week, and in particular, the Han Kjøbenhavn 'Fairytale Denmark' AW19 Runway Show. Held at the Paris Event Center, located at Porte de la Villette, we were lucky enough to gain...Read more