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Born in Paris in 2011 Inspired by the city ever since ​AMI means friend in French and stands for a relaxed, authentic and friendly approach to fashion. ​Offering stylish and comprehensive wardrobes for men and women simple garments and complementary statement pieces take inspiration from...Read more


Parisian merchants of cool FUTUR return for Spring Summer 21 with their signature range of solid minimalist streetwear. Fresh off the back of notable collab efforts with Mizuno & Mephisto our attentions turn back to their seasonal collection. Strong graphics and impeccable construction are the order...Read more

Le Coq Sportif Coq D'Or Challenger Sport

French favourites Le Coq Sportif kick-off 2021 by delivering the new Coq D'Or Challenger Sport to our door. The Challenger sport takes some design cues from archival/catalog styles with the sophistication and minimalism of modern-day footwear mixed in for good measure. The result is a...Read more

Mephisto Barracuda Gore-Tex MIF x FUTUR

Mephisto began making shoes in the early 1960s, set up with the sole purpose of producing shoes to the highest spec offering superior comfort, and over the years, the brand has appeared on the feet of illustrious stars of stage and screen, such as Luciano...Read more

adidas City Series: Paris

For the next 2020 City Series release, adidas land in the French capital city of Paris, La Ville Lumière a city known for art, architecture, and effortless sophistication. This latest release is a one-to-one archival reissue from the rarely seen 1970s original. The low-profile silhouette features a refined...Read more

ASICS x Reigning Champ

The ASICS x Reigning Champ Paris Edition is the final stop on ASICS & Reigning Champs global run tour and features advanced styles for performance running and the recovery that follows. Inspired by the city’s diverse cultural scene, historic landmarks, and timeless colour palette, highlights...Read more

LAUNCHES: Mizuno Mondo Control x La MJC

July 2020 sees Japanese Sportwear brand Mizuno link up with Parisian stalwart Michael La MJC once more, beneath is a bit about the shoe and some thoughts on the project care of Michael La MJC.“Last week, should have celebrated Club 75 flagship store’s 5th anniversary,...Read more

F U T U R - Spring Summer 20

Parisian merchants of cool FUTUR return for Spring Summer 20 with their signature range of solid minimalist streetwear. For those of you unacquainted, FUTUR started out in 2014 by Felix Schaper and Ben Frédonie. FUTUR is a European based brand committed to producing garments that speak for themselves. Through their...Read more

adidas Superstar

In honour of Chinese New Year, adidas Originals celebrates iconic cities across the globe. This latest iteration of the iconic adidas Superstar Shoes flaunt love for the 'La Ville des Lumières' Paris as well as the big smoke of London. The heel tab proudly shows...Read more