Founded in 1923 Hummel is one of the oldest sportswear labels out there. Originally Producing football boots in their then native Germany through the early part of the 20th century. In 1956 Hummel adopted their now-iconic chevrons and begun producing football kits signing sponsorship deals across...Read more
Afew continue their 10th anniversary celebrations by teaming up with Danish Sportswear brand Hummel. Working on Hummel’s archive Long distance runner the Marathona, Afew channel their inner child with the shoe focusing on carefree life and reminding us all not lose sight of our dreams in the everyday grind. The upper sees Afew spec...Read more
hummel presents a collaboration with leading French creatives Blackrainbow Agency. Paying homage to the source of streetwear, hummel and the Parisian creatives at Blackrainbow Agency has come together to launch a one-off collaboration. As a limited-edition drop, this partnership envisions a new interpretation of the...Read more
With two diverse, distinct and unique cultures, Japan and Denmark meets in an exciting new collaboration between hummel and Japanese sneaker aficionados MITA Sneakers. It’s the third drop from the two partners, launched through hummel’s hub for premium collaborations, HUMMEL HIVE. Read more
In a new, limited edition drop, hummel presents two new Marathona OG’s with creative direction by Shigeyuki Kunii, Creative Director at MITA. With an utmost contemporary aesthetic, the two sneakers are a reinforcement of the collaborative effort that was first presented in December...Read more
For the final MARATHONA release of the season, HUMMEL HIVE has opted for a classic summer colourway that features lightweight material updates of their coveted retro running style. Read more
The limited edition Marathona OG was introduced as part of the HUMMEL arcHIVE series and now they’ve followed it up with a different colourway. Read more
Following the successful launch of the Marathona OG, which saw hummel bring back one of their key running silhouettes from the archive. hummel are back at it again, however this time with a brand new contemporary updated evolution of the 80s classic – the Marathona...Read more
2017 sees the exciting return of one of hummel’s most coveted styles, the Marathona OG. This one time only release is not to be missed as it makes a return in its complete original form since 1986. Read more
