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PUMA CELL Endura x Rhude

Founded in Los Angles by Rhuigi Villaseñor during 2014, as a venture to showcase ready-to-wear collections. RHUDE focuses on minimalistic effortless style mixed with streetwear sensibilities, using fine fabrics and focus on fit. RHUDE celebrates the youth and elegance through simple and functional clothes. Taking...Read more

adidas Consortium Terrex Free Hiker

 adidas Terrex is the Outdoor section of adidas, the creator sports brand. Terrex product sits at the functional pinnacle of the adidas range, built to enable uncompromised performance in all conditions. The mission is to inspire an urban audience to get Outdoors, release the pressure of their grind...Read more

Sìdh Chailleann: A journey captured by Brian Sweeney

Time: 06:00Location: Aberdeen, Scotland57.1497° N, 2.0943° W A Tuesday morning in February; the air is crisp and the ground dry, the forecast predicts some light rain at dinner time but other than that, the conditions look grand. It’s not turned 6AM yet, but the traffics began to...Read more

PUMA CELL Venom x Ferrari

PUMA and Ferrari share an enduring bond, famed for PUMA's work producing footwear & apparel for the world-renowned F1 team. The latest entry in the Ferrari PUMA cannon sees the big cats latest reworking from the archives (The CELL Venom) wrapped in bright hues of the iconic 'Rosso Red' complete...Read more

PUMA CELL Venom x Mita Sneakers

Tokyo sneaker institution Mita team up with PUMA once more, this time for a collaborative edition of the CELL Venom. Opting to utilize a blend of grey hues punctuated by acidic green hits all contributing to Mita's subdued 'stealth' approach. In terms of materials, the upper sees...Read more


Following a string of runway approved releases from PUMA, the big cat now turns its attention to the CELL Viper. A fresh new take on a heritage running silhouette, that's primed to slot perfectly into the greater pantheon of chunky sneakers. A trend that looks set to continue in 2019....Read more