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Reebok Daytona DMX

It's the year 2000, hypothesized as a pivotal moment in human history. Flying cars, Y2K Computer bugs & domestic robots may have failed to materialize but the battle for technological supremacy did inspire Reebok push at the forefront of the shoe tech boom. The new millennium...Read more

Reebok DMX Daytona OG

Originally launched in 90's the DMX Daytona crammed a plethora of cushioning and stability tech into its chunky EVA sole unit. Pairing this with an upper constructed from performance mesh, leather and durable textiles in a era apt colorway. Now for July 2018 Reebok reissue...Read more

Reebok DMX Run 10 x BAIT “Ideation Department”

BAIT and Reebok got together for an in-depth design session over the iconic DMX Run 10, dubbed the “Ideation Department.”  Read more