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LAUNCHES: Reebok Daytona DMX x MSBHV

The FW19 Reebok x Daytona MSBHV is equal parts past, present and future. Nicknamed “Acid 1995”, this specific design takes cues from London’s Summer of Love, the ‘Megatropolis’ parties of the mid-’90s and India’s Goa Trance scene – a time when idealism, freedom and creativity...Read more

Reebok Daytona DMX 'Vector'

The new millennium heralded a new direction, consumers wanted fresh & new ideas. The Daytona's streamlined physique fit the bill. The shape and stance were inspired by then Reebok designer Christian Tresser's obsession with the anatomy of the human foot. Harnessing late 90's computer packages,...Read more