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FIRST LOOK: Reebok Zig Kinetica x BBC

Fashion label Billionaire Boys Club blurs the line between runway style and streetwear. The brand's fascination with the cosmos is showcased on these Zig Kinetica shoes. A starry design and a reimagined photo of the moon create a futuristic look. The print stores up the...Read more

adidas Originals by Billionaire Boys Club

adidas Originals and Pharrell Williams continue their collaborative partnership with the third instalment of the adidas Originals by Billionaire Boys Club collaboration. Moving from the iconic Stan Smith silhouette, the latest iteration of the BBC collection incorporates both of Pharrell Williams’ signature sneakers, Tennis Hu...Read more

adidas Originals = PHARRELL WILLIAMS “Billionaire Boys Club Palm Tree” pack

For Summer 2016, the sportswear leader adidas and the fashion icon Pharrell Williams team up with Billionaire Boys Club to reimagine an iconic piece of modern footwear—the Stan Smith—in full-color, summer-ready palm-tree patterns. Combining the signature playfulness of Billionaire Boys Club with the personality of...Read more

adidas Originals Stan Smith x Pharrell Williams / BBC “Pony Hair” Pack

Ten years ago Pharrell Williams launched footwear label “Ice Cream”. The main hook was a repeat pattern of diamonds and dollar signs and was picked up quickly by streetwear  fashionistas, only a few months later his “Billionaire Boys Club” brand dropped and just as quickly...Read more