ASICS Gel-Nandi 360

ASICS latest offering is a very effective combination of archive running styles and contemporary sculpted Gel Cushioning. Taking uppers from the Japanese brands vast back catalogue that were well ahead of there time and combining it with ASICS latest Gel iteration proves to be a...Read more

HANON & Sneaker Freaker chat Gel-Lyte III's

Following on from last weeks chat with Mr Mitsui-San aka the Gel 3 godfather. Our very own Thomas Lindie sat down with our pal and all-round nice guy Morgan Weekes from Sneaker Freaker to chat about the Gel-Lyte III ahead of its big birthday bash...Read more

HANON Meet Mitsui-San of ASICS; creator of the GEL-LYTE III

Next year, ASICS celebrates the 30th anniversary of the iconic GEL-LYTE III silhouette, a silhouette which was so far ahead of its time when it dropped in 1990, with its triple-density sole and split tongue. However, it wasn’t until the mid 2000s when the silhouette...Read more


Renowned as a high mileage running shoe with superior comfort and a bold look, ASICS is bringing back its iconic GEL-KINSEI™ shoe after nearly 10 years. The re-imagined sneaker features premium athletic wear and technical running products born from ASICS’ 70-year history of advanced technology...Read more

ASICS 'Academic Scholar' Pack

ASICS performance styles speak for themselves, Gel cushioning has been at the forefront of ASICS running styles for decades. In more recent times ASICS performance styles have begun to blur the lines between track and field much like their predecessors of the 1980s. Collaborations with up...Read more

ASICS Gel-Kinsei

The designer of the GEL-KINSEI™ shoe, Hisanori Fujita, was heavily inspired by the Samurai and their equipment. From their armour, which protects the body while still allowing freedom of movement, to their Katana, which informed the shape of the heel on the GEL-KINSEI™ shoe. The...Read more