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adidas Originals by ALIFE

As a follow-up on the success of their SS19 collaboration, adidas & ALIFE return with the NIZZA Hi in two colourways. adidas Originals teams up with New York City institution ALIFE, whose evolving creativity  has been central to Global streetwear since 1999  Originally released in...Read more

adidas Consortium x Alife

This season, Alife, a long-term member of the adidas Consortium family returns to the fold for the first time since 2017. That year saw them take on new iterations for both the Gazelle and Stan Smith, in a three-way collaboration with Parisian counterparts Starcow. Co-...Read more


Before the spread of the internet, collaboration was different. Information was exchanged gradually, scenes and subcultures grew slowly and often remained confined to their cities. The original sneaker retailers formed at the heart of these subcultures and did more than simply sell shoes. They became...Read more

Puma x Alife “Fear City” Footwear Collection

Hustling and designing from their shop at 158 Rivington Street on the Lower East Side, the ALIFE crew will tell you how sports have had a long-lasting influence on the way they live and create streetwear. The second part of this years PUMA x ALIFE...Read more

Puma x Alife “Fear City” Apparel Collection

PUMA rekindles its partnership with New York-based Lower Eastside streetwear stalwarts ALIFE for Spring-Summer ’16. Read more

Puma x Alife SS16 Footwear

Puma team up again with New York-based Lower Eastside street wear stalwarts Alife for a Spring/Summer footwear collection. We covered the apparel drop a few weeks ago but we thought we’d pay the footwear a closer look this time. Read more