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Nike Air Max 97 “Eternal Future”

Day or night. Standing still or in full gait. The Air Max 97 courses with energy. In light, the water-ripple lines and full-length Max Air cushioning project perpetual motion. In the dark, the reflective piping flips the switch. Twenty years old and it still looks...Read more

Nike Air Max 97 “Country Camo UK”

Two decades ago, the Air Max 97 Premium turned heads with its future-facing design and full-length visible Air cushioning. Read more

Nike Air Max 97 OG

First seen in the late-1990s, the Air Max 97 silhouette features a futuristic design paired with full-length visible Max Air cushioning. Outfitted with fluid reflective piping inspired by the way ripples expand across water, the timeless sneaker returns in a black and silver colourway paired with...Read more

Nike Air Max 1 Premium SC Jewel

The Air Max 1 has distinguished itself as the essential of essentials since it debuted in 1987. Its leading innovation – a windowed Nike Air unit – has been the foundation for countless remixes ever since. Three brand new colourways of the Nike Air Max...Read more

Nike Air Max 1 Anniversary “30 Years of Air”

Sometimes seeing really is believing. That was certainly the case in ’87 with the debut of the Air Max. It was the first shoe to let customers and athletes see Air technology at work with a visible, translucent air unit. Thirty years later, the Air...Read more

Nike Air Max 1 Premium “Flax”

The Air Max 1 has distinguished itself as the essential of essentials since it debuted in 1987. Its leading innovation—a visible Nike Air unit—has been the foundation for countless remixes ever since. It makes its premium return in a suede construction and tonal light-brown colourway....Read more

Nike Air Max 1 Anniversary “30 Years of Air”

Sometimes seeing really is believing. That was certainly the case in ’87 when the original Air Max debuted. It was the first shoe to feature a visible Air unit that let light shine through so athletes could see the technology at work. Read more

Nike Air Max 97 OG x Undefeated

While the culture-shifting Air Max 97 turns 20, LA sneaker boutique Undefeated celebrates 15 years as a cultural influencer. To commemorate, the long-time Nike collaborator lovingly gives the “silver bullet” a fresh treatment—Black with hits of Speed Red—complete with their name across the patent mudguard....Read more

Nike Air Max 97 Premium QS

Introducing full-length visible Air and a unique design that screams speed, the Air Max 97 quickly made a name for itself across the globe. Now, two decades later, the staple silhouette continues its reign in premium fashion. Outfitted for the season, the Air Max 97...Read more