Debuting in 1990 and originally known as the Air Max III, the Tinker Hatfield-designed Air Max 90 eventually was named after the decade ahead. At first celebrated by runners for its larger, faster-looking visible Airbag, the sneaker later became a cross-cultural icon in the early...Read more
The BSMNT are back, and this time they’re taking it to the city of warehouses—Manchester. When it comes to that ‘work hard, play hard’ mantra, no one does it better than the Rainy City. This latest design pays homage to the artists, musicians and mavericks...Read more
The history of the Air Max 90 follows a now-familiar trajectory from performance product to streetwear staple. Designed by Tinker Hatfield and originally released as the Air Max 3 in 1990, the shoe became a cult classic following its reintroduction (and subsequent renaming) in the...Read more
Athletes from the '90s brought bold attitudes and unique style on and off the turf, and OBJ represents the next generation of statement makers. The OBJ Air Max 720 pays tribute to turf models from the '90s and blends the expression of sport and innovation...Read more
Two new variants of the Air Max 270 React land with us each featuring palettes inspired key 20th-century art movements. Each shoe features a bold makeup inspired by Pop art & geometric art respectively. A lightweight, layered no-sew material upper lends a modern aesthetic to...Read more
Back in the early 2000s, the Japan-exclusive 'Viotech' Dunk Low instantly became one of the model's most coveted colourways—known for its vibrant colour scheme and premium suede materials. Inspired by the original, this 'Viotech' Air Max 90 is a new take on the exact colour...Read more
