Superga x Highsnobiety - Launch Event

For Spring/Summer 2018, acclaimed Italian shoe label Superga joins forces with Highsnobiety—the leading new-media brand for the next generation of tastemakers, trendsetters, and style-conscious young men—to reinterpret its classic Superga 2750 sneaker. 

Drawing from the Italian footwear label’s extensive design archives as well as the two brand’s shared love of subtle yet distinctive design, the instantly classic Superga x Highsnobiety 2750 low-cut sneaker is reworked with an on-point upper of hairy suede and canvas.

The sneaker appears in one of four muted colorways of royal blue, pink, beige or military green. Meanwhile, a leather collar and inner soles, premium cotton lining, and subtle placing of the Highsnobiety logo and motifs across the sneaker, complete the collaborative design.

Highsnobiety was established in 2005 by Fischer as a blog devoted to sharing the best in fashion, footwear, music, art, and design from around the world. Some 12 years on and the passion project has grown to a global media brand with offices in Berlin, New York, and London, dedicated presences in Hong Kong, LA, and Montreal, and two premium print magazines published seasonally.

Italian heritage sneaker label Superga was established in 1911 in Turin, the capital of Italy’s northern Piedmont region. Its Classic Superga 2750 style immediately established itself as the brand’s most important and popular release. So much so that following WWII, the 2750’s popularity earned it the nickname of the “people’s shoe of Italy.”

Now, Superga and Highsnobiety reinterpret the timeless classic for 2018.

The collaboration will launch ONLINE on Thursday 22nd of March at 00:01GMT and we will also be holding an IN-STORE EVENT on Thursday evening from 6-8PM. Join us for some free drinks and a look at this latest collaboration between Superga and Highsnobiety.

 

Superga 2750 Hairy Suede x Highsnobiety
S00DQE0-900
PEACH BUD
Price: £79.00
Launch: Thursday 22nd March; ONLINE 00:01GMT

Superga 2750 Hairy Suede x Highsnobiety
S00DQE0-903
BLUE ROYAL
Price: £79.00
Launch: Thursday 22nd March; ONLINE 00:01GMT

Superga 2750 Cotton x Highsnobiety
S00DZ50-901
LION
Price: £75.00
Launch: Thursday 22nd March; ONLINE 00:01GMT