Challenged by the brand, Saucony Sneaks put on their gloves and stepped into the ring to announce the Saucony G.R.I.D. 9000 ‘Sparring With Saucony Sneaks’.
With YOU, as the community, as corner men, Saucony Sneaks has no doubt that they will be coached into a successful release!
Sparring as a metaphor is the inspiration for the boxing theme. Sparring is where you put your knowledge, your strength, your condition and technique into practice. This is the only way to get better, considered by many athletes.
Sparring is everywhere. From Skype –sessions, to brainstorming, to pitching your ideas, it all involves ‘sparring’;sharing thoughts, discussing views, expressing opinions and receiving feedback.
You need to accept the challenge but stay true to yourself!Just take a look inside the creation of this release and let the visuals do the talking.
Taking cues from boxing the red and blue colours represent the opposing corners. The golden three rivers label and heel quarter reflect the championships belt.
A fun and salient detail is that the visuals, the artwork, the story telling is all done by Saucony Sneaks after ‘sparring’ with Saucony Originals.
Releasing exclusively in Europe and limited to just 1200 pairs,they will be gone in a blink of an eye. Prevent yourself from getting knocked out!
Saucony G.R.I.D. 9000 “Sparring”
Launch: Saturday 7th January 2017 00:01GMT