Reebok x Brain Dead
As portrayed in Brain Dead’s fantastical campaign film produced by LA based artistic studio SUPERDOOM, fabled researcher and historian Solomon Wright has discovered two ancient artifacts- the historic Beatnik (The Key) and the Pump Court (The Battery) – unlocking a door to inter dimensional travel.
“When we first read the manuscript written by Solomon Wright, we were shocked- How could such important research not be taught in school?” remarked Brain Dead. “We had heard theories of when and where humans came in contact with technology before – evolution, creating the wheel, fire, etc. But never read anything so compelling as Solomon’s book.”
Compelled to help spread Solomon’s knowledge, Brain Dead made contact.
“When we reached out to Solomon… we were surprised to find him not doing so well financially. His houseboat sprung a leak and he recently lost his car and was having trouble getting around town – a sad fate for someone who has discovered interdimensional travel, “Continued Brain Dead. “So, we pulled some strings and told him we’d make a film to help get people interested in his research. This adaption film is a testament to those who have not yet received word of Solomon’s book. It’s just a taste of Solomon’s sacred knowledge.”
The Reebok Beatnik & Pump Court x Brain Dead launch at HANON via an ONLINE RAFFLE. Click the button beneath to enter.
Speaking of the artifacts, the Beatnik appears to feature a vintage navy split suede vamp over ivy green midsoles with slate grey rippled outsoles. Brown and Ivy green custom heel webbing straps at the heel and forefoot respectively, each dressed in ‘Brain Dead’ text wordmark. Further details are supplied via yellow filament strapping hardware adorning the Reebok Vector logo.
The second artifact sees a layered multi coloured upper dressed in earth tones e.g. space grey, goal green & bare brown, A translucent paper white bladder and toe box reveal a Pellegrini cavallino boogie vamp at the forefoot, while transparent slate overlay at rear reveals a chalk green panel. Yellow pops feature on the upper and grey lining and Brain Dead branding sign things off in true collaboration fashion.