Sneaker Politic’s design was inspired by Storyville which was the red-light district of New Orleans, Louisiana from 1897 to 1917. Storyville was established by municipal ordinance under the New Orleans City Council, to regulate prostitution and drugs. Alderman Sidney Story, a City Councilman, wrote guidelines and legislation to control prostitution within the city.
The ordinance designated a sixteen block area as the part of the city in which prostitution, although still nominally illegal, was tolerated or regulated. The area was originally referred to as “The District”, but its nickname, “Storyville”, soon caught on.
The Reebok NPC UK x Sneaker Politics draws its inspiration from Storyville and the Red Light District’s classic interior design elements. The upper is made up of a rich dark red leather with a quilted overlay. The insoles feature a red on red paisley pattern to mimic the red velvet walls that usually ran floor to ceiling throughout the houses of the neighbourhood. This upper is accented with a gum outsole, since there is no way of keeping your outsoles clean in the city of New Orleans. Finally, the shoe is topped off with black gloss eyelets as an ode to the tools of the trade.
Reebok NPC UK x Sneaker Politics “Storyville”
Launch: Saturday 21st May 00:01GMT