Reebok Instapump Fury x Limited EDT x SBTG

Reebok Classic reimagines the iconic Instapump Fury, by partnering with Singaporean artist and founder of SBTG, Mark Ong, and Mandeep Chopra, founder of Limited EDT for the Spring/Summer 17 Drop.

Launched in 2003, SBTG (AKA Mark Ong) is celebrated for its ability to blend diverse sources of inspiration in pursuit of creating truly innovative sneaker designs. The new Reebok Instapump Fury is no exception to this and perfectly reflects the plethora of inspirations that pepper Ong’s collections alongside the creative tenacity of both Reebok and Limited EDT.

Looking across the world for a place that reflects the ethos of the sneaker, Reebok was immediately drawn to Singapore. The city’s skyline similarly reflects the Instapump Fury’s futuristic silhouette and Reebok wanted to collaborate with individuals who similarly embrace the progressive attitude within their designs.  Reebok believes that SBTG and Limited EDT were the perfect partners for the Instapump Fury collaboration, as both have strong ties to the futuristic city of Singapore. Chopra’s sneaker boutique is based in the city, whilst Ong is originally from – and is still based in –Singapore.

Reebok sought to challenge the collaborators to create a design that pushed the Instapump Fury’s design and identity to new heights.

The national animal of Singapore is a lion, and Singapore literally translates to mean Lion City. This powerful symbolism is brought to life in various aesthetics of the sneaker. Through combining sandy tones with tactile materials such as Pellegrini pony hair, SBTG has succeeded in evoking the appearance of the animal that is firmly rooted to his birthplace. By utilizing the animal as the founding inspiration and combining it with the SBTG signature ‘Parsillia’ camo overlaying the regal predator is depicted as hunting in its natural habitat.

The Reebok Instapump logo is emblazoned in gold, standing out against the desert camouflage of the sneaker. Whilst the SBTG embroidered logo and accents of scarlet and black provide further dramatic contrast to the khaki colour palette.


Reebok Instapump Fury x Limited EDT x SBTG
Launch: Friday 27th January 00:01GMT
Price: £175.00


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