Reebok Instapump Fury Prototype
OG-Black/Hyper Green/Reebok Red/White
Launch: 22nd March
The early ’90s saw the RAC team develop ‘HEXALITE’ a sole technology based on the strongest structure in nature, the honeycomb. The tech soon went on to become synonymous with Reebok styles of the ’90s. Following the initial success with their latest creation the RAC team moved on to explore how HEXALITE could be harnessed in conjunction with Reebok’s other tech breakthrough, ‘Pump’. Using data gathered from Reebok’s in-house Human Performance team or ‘HPEL’ for short. They found that most of the weight & pressure was exerted on to the heel and forefoot with minimal impact on the arch area. This coupled with the knowledge of the sole unit being the heaviest part of a shoe and a staggering average of 150 components per shoe lead to Smith and the RAC team pursuing ways cutting the weight to gain even better performance.
Deemed to radical to launch at the time, Reebok proposed a gradual reveal slowing offering styles that combined Pump, HEXALITE, Midfoot reductions and graphite fibre plates. Styles such as the Instapump Trainer, Sprint & racer paved the way for Smith’s Magnum Opus the Instapump Fury to launch in 1994. Upon launch in 1994 (as part of the Planet Reebok campaign) the shoe as predicted split opinion with some running heads perplexed by the innovation while the popular science magazine heralded it as one 1994’s greatest innovations in science and technology.