Black Scale’s graphic language is steeped in symbolism. Religion, government, identity and death are key motifs, all wrapped up with suitably gothic typography and imagery. Through the prism of fashion, the brand’s outsider manifesto encourages consumers to question everyday society and decipher the world objectively, disregarding the status quo in the process.
First released in 1994, the Instapump Fury OG was a unique distillation of express futurism and cutting-edge product design. More than 20 years later, the Fury’s bold deconstructed aesthetic continues to attract admirers from all over the globe, including Black Scale’s founder, Michael ‘MEGA’ Yabut.
Inspired by the sweeping curves and angular lines prominent in modern architecture, Black Scale’s creative vision for the Instapump Fury OG and Furylite is compelling. Both shoes flaunt complementary materials, including high quality black pigskin, patent leather and a unique ‘sandwich’ mesh that provides the cohesive link between the two designs. For extra pop, the Furylite’s heel has been dipped in a striking shade of ‘Solar Green’.
Reebok Furylite x Black Scale
Reebok Instapump Fury OG x Black Scale