Reebok Daytona DMX

It's the year 2000, hypothesized as a pivotal moment in human history. Flying cars, Y2K Computer bugs & domestic robots may have failed to materialize but the battle for technological supremacy did inspire Reeboks push at the forefront of the shoe tech boom. 

The new millennium heralded in a new direction, consumers wanted fresh & new ideas. The Daytona's streamlined physique fit the bill. The shape and stance was inspired by then Reebok designer Christian Tressor's obsession with the anatomy of the human foot. Harnessing late 90's computer packages, some paint and his own foot, Tressor crafted a shoe worthy of the new millennium. 

Alternating mesh and synthetic leather panels provided a solid framework built atop Reebok's moving air DMX tech. The swooping speed and organic shape of the Daytona was complimented with subtle 3M reflective details and a restrained & elegant colour scheme complete with similarly restrained branding.

Here we are in 2018, just shy of two decades later and Tressor's work on the Daytona still feels as current today as it did then. For October 2018 Reebok proudly offer the Daytona DMX in a carbon colourway that feels like it could have spearheaded the Daytona's launch in 2000.

The Reebok Daytona DMX 'Carbon' is available to buy online now via the button below...

Reebok Daytona DMX 'Carbon'
BlackK/Carbon/Light Grey/Primal Red/Grey/White
Price: £109.00

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