Reebok pays homage to the Club C, as the cult classic shoe celebrates 35 years of iconic style. Born in 1985, the Club C kicked off the white sneaker trend and continues to set the tone today. Now, the timeless silhouette marks its 35th anniversary with a series of drops throughout 2020, from revered OG styles to fresh iterations and forward-thinking collaborations.
Fusing minimalist design and effortlessly understated style, the Club C's timeless aesthetic has transcended generations, genders, subcultures and social classes. Originally designed as a tennis shoe, the Club C evolved from four of Reebok's court staples - the Revenge Plus, the Club Champion, the Club Classic and the Monterey - and instantly became admired upon its release.
Dominating the 80s sneaker conversation amongst tennis players and casual wearers alike, the Club C's legacy has since escaped the confines of the traditional sportswear category to become a style staple. Serving up Reebok's legendary heritage through sleek execution, the Club C's streamlined silhouette and signature Reebok Classic branding have stood the test of time over the last 35 years, and have provided a blank canvas for a series of notable collaborations.
From campaigns with former supermodel Gigi Hadid and newly-inked Grammy-nominated recording artist Khalid, to collaborations with local skateboard collectives and international streetwear brands, Club C's stable of dynamic validations reflects the sneaker's democratic design and enduring appeal. Fast forward from '85 to 2020 and the silhouette returns in full swing with a year of celebratory Club o launches.
Kicking off on February Ist with the re-release of the original navy and white Club C, the typically-clean upper will undergo a series of transformations across Club C35+ Anniversary collection drops throughout the year. Spring/Summer will present fresh new colorways with Vintage Inspired and seasonal Color Pop packs ahead of more contemporary designs for Fall/Winter including Webbing uppers, Piping execution and a second drop of the revered OG model. In addition, consumers can expect Club C to hero a number of 2020 streetwear and commercial collaborations.
Reebok Club C OG 35th Anniversary is available to buy IN-STORE and ONLINE via the button below...
Reebok Club C OG 35th Anniversary