Reebok Classic has collaborated with inspirational entrepreneur Rick Williams, founder of Detroit creative agency the Distinct Life and iconic sneaker store Burn Rubber, releasing a four-pack collection of the classic running silhouette, the Bolton.
A notable member of Reebok’s certified network and known for his legendary status in the sneaker world, Williams’ Spring/Summer’s partnership with Reebok Classic focuses on a #Distinctviews photography inspired, Instagram discovered collection.
Reflecting on the true spirit of Detroit and its rebirth, the Detroit x Bolton release is designed to represent youth, entrepreneurship, prosperity and independence and the true spirit of Rick’s hometown, Detroit.
The sneaker’s sleek, black and grey colourway reflects the tones and hues that are represented in the photo that Williams took in the historic Brush Park neighbourhood of Detroit looking downtown. Luxury perforated grey suede uppers combine with soft pigskin nubuck overlays for a contemporary look and vibrant pops of yellow feature on the midsole and outsole for an interesting design detail. The look is finished off with a yellow Distinct Life logo embossed on the heel tab.
Mused by inspirational photographers, each image that inspires the collection is depicted on the insole of the shoe, creating the opportunity for seeing the world through the photographers’ lens. Taking the original concept of #DistinctViews and translating the creativity and photography into unique, stand-out footwear, Reebok Classic hope to inspire others to share their own take on Distinct Views.
This four piece project kicks off with the Reebok Bolton x Distinct Life “Distinct Views: Detroit”
Reebok Bolton x Distinct Life “Distinct Views: Detroit”