Reebok 3D OP. 98



The story of the 3D OP.98 is a story that every pioneer instinctively knows: every creative act is born from chaos. A handful of restless designers and product developers at Reebok could feel their work getting ordinary, trapped in a predictable process of going from A to B. They knew the creative process was more a case of going from R to A to C. They split from the main business to create Reebok Advanced Concepts, an innovation lab where pioneers made the rules, ordinary was the enemy, and chaos reigned supreme. They invented the Split Tooling System, a radical design solution that only featured the essential elements of the sole. With its out there, unique and chaotic design, the original 3D Opus was a sneaker unlike any other when it was first released in 1998. A legacy that the 3D OP.98 continues.

The Reebok 3D OP. 98 will launch on Thursday the 16th of August ONLINE; 23:00BST.



Reebok 3D OP. 98
CN6794
True Grey/Opus Green/Black/White
Price: £129.00
Launch: Thursday 16th of August ONLINE; 23:00BST




Reebok 3D OP. 98
CN6796
Gold/Black/True Grey/White
Price: £129.00
Launch: Thursday 16th of August ONLINE; 23:00BST