Puma x Staple


Just when you thought you could finally recover from the havoc wreaked by the Puma x Staple Pigeon Suede that shook the sneaker world three years ago, the next chapter arrives. Just a piece of friendly advice – a little more hustle will be required for this one.

Puma and world-renowned New York based label Staple have partnered up once again snagging iconic sneaker silhouettes and turning them into exciting all-new iterations. This collaboration brings you fresh takes on not one, but two styles. The result is a pure street worthy capsule range and a true fusion of what the two brands stand for.

Puma and Staple Creative Director Jeff Staple worked together to set a balance between Puma’s sport-inspired classics and Staple’s street culture and design inspired aesthetic. Staple blessed the pack with the iconic Pigeon motif that has served as a long standing representation of New York City and the grit and determination that inspires Staple’s clothing offerings. The Puma Suede x Staple pack bears a signature colour scheme of the Pigeon in Grey, Black, and White. On all three pairs, the entire heel has been “dipped” into the Pigeon Pink colour found on our flying friend’s feet. A collaborative Puma and Staple label sits on the tongue.

The Puma Blaze of Glory x Staple features a combination of all Pigeon colour schemes with a texture play of suede and mesh inspired by the concrete jungle. Lending a touch of street to Puma’s iconic Trinomic cushioning midsole, Jeff chose a speckled print as a contrast to the upper and chose gray laces printed with the same spattered pattern.

Creative Director Jeff Staple recalls, “I miss the days when sneaker culture was all about the hunt. You might need to ask a favour from a relative in London, or hit up a homie in Tokyo in order to get grails you really needed. Times have changed in the culture and the way people get their kicks.”

Raving about the collection he says, “That’s why I am really excited about this 4-piece collection with Puma. We’ve abstracted the trademark Pigeon colours over three different styles of the legendary Puma Suede. The heels are all “dipped” in Pigeon Pink while the other predominant colour is region-specific. “Star White” for The Americas, “Frost Grey” for Europe & The Middle East, and “Pure Black” for Asia Pacific. To cap it all off, we’ve designed a classic Pigeon coloured Blaze of Glory that will be available globally at Pumas top accounts. Go ahead. Just try and get all of them. Let the hunt begin!”

Yassine Saidi, Senior Head of Puma Select, remarks, “It’s always a fun and learning experience with Jeff and his team. His energy is unstoppable and definitely shines through in this collection. We’re always thrilled about how he pushes the boundaries of footwear design and we’re extremely proud of the results.”

Each style of the Puma Suede x Staple will drop at select retailers in different regions exclusively. The Puma Suede Staple in White will be available in North and Latin America only. The Puma Suede Staple in Black is exclusive to Asia Pacific while the Grey colourway will only be available in Europe and the Middle East. The Puma BOG x Staple will be available worldwide.


Puma Blaze of Glory OG x Staple
silver metallic-frost grey-lunar rock-georgia peach
Launch: Saturday 17th September 00:01BST
Price: £109.00


Puma Suede x Staple
frost grey-georgia peach
Launch: Saturday 17th September 00:01BST
Price: £85.00


(US Exclusive colourway)


(Asia Pacific exclusive colourway)





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