PUMA x Polaroid

First developed in 1987, the PUMA Running System, or “RS”, model has continually evolved. For 2018, PUMA gives the RS a future-retro makeover with a totally new model that draws inspiration from the past but still lives in the future.

This September see's PUMA team up with Polaroid. Inspired by the The reinvention of photography, and how it has changed the way we travel, share stories, & interact, both aim to tell the story of how the photo industry has grown through reinvention. To showcase PUMA's latest work we teamed up with Photographer Will Reid (@_willreid_) and Kish Kash (@kishkash1) as they took to the streets of London in the PUMA RS-0 x Polaroid.

“We shot OG Culture Man Kish Kash in Soho - swinging by the Soho Radio studio to catch him in his element spinning vinyl on the decks  for his  "The All City Show" . We chose some spots around Soho as it’s Kish’s stomping ground - the streets in these parts mean a lot. It made sense to capture them on Polaroid - old school meets new school has always been very much the vibe of Soho and continues into this collaboration between Puma and Polaroid”

Featuring a premium white leather upper, micro perf vents, 6mm flat, reflective laces and the iconic Polaroid Color Spectrum graphic on the heel. PUMA and Polaroid branding can be found on the tongue label, footbed and outsole.

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