Puma x ICNY R698

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Global Sports Brand PUMA partners with alternative sportswear pioneers ICNY. Capitalising on the expertise of ICNY’s reflective technology and PUMA’s rich sporting history, the debut designs are purposeful yet packed with style to make trendsetters go wild.

Utilising ICNY’s reflective technology, the classic Trinomic R698 is given a futuristic makeover. ICNY’s Trinomic R698 X3M and R698s explore the use of plush and durable fabrics, bold colours and reflective elements to create a pair of functional streetwear sneakers. The R698 is showcased in two strong colour ways. Each silhouette includes reflective piping that runs through the stitching, making them stand out on the streets. The Trinomic R698 x ICNY X3M makes a statement in its own right, in allover reflective silver.

LAUNCH: 3RD OCTOBER 00:01BST
PUMA R698 x ICNY BLACK/WHITE: £99.00
PUMA R698 x ICNY 3M: £119.00

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