Hustling and designing from their shop at 158 Rivington Street on the Lower East Side, the ALIFE crew will tell you how sports have had a long-lasting influence on the way they live and create streetwear. The second part of this years PUMA x ALIFE collection is built upon this passion and knowledge and is inspired by the brand’s New York heritage.
The bustling atmosphere of New York’s streets comes to life in the form of the Blaze of Glory x ALIFE. With a sprayed speckle Trinomic tooling design executed in neoprene material and nubuck leather, the shoe embodies the brand’s design ethos.
The PUMA x ALIFE collection also extends to the classic R698 silhouette with a black on black reflective finish merging sport with ALFIE’s vision for streetwear.
The brand has also taken to PUMA’s STATES, a cult name for those fanatic about the brand’s iconic suede silhouette. Taking a strong pop art approach towards its design, the shoe has been embossed with glossy snakeprint leather.
Puma Blaze Of Glory x Alife
dark shadow-high-rise-flame scarlet
Puma R698 Reflective x Alife
Puma States Marble x Alife