PUMA Wild Rider: HANON Meets @ransom_fa

Introducing the Wild Rider by PUMA. A 'Wild' interpretation of the Rider archive with a contemporary FUTRO POV, where archive references and modern design elements create the new PUMA look. A “new-old” rider serves as base for this new FUTRO reinterpretation of PUMA’s running range, and the Easy Rider II’s iconic circles are reinterpreted on both the upper and midsole.

To showcase the Wild Rider on the feet of real individuals, we met up with some creatives in HANON's hometown Aberdeen as they discuss what the neighbourhood means to them; how it’s changed and how it enriches their life. Over the next three weeks, HANON meets a new creative, all of whom will share their insiders knowledge, hidden spots, and undiscovered gems for a unique look at the city.

The PUMA Wild Rider 'Layers' is available to buy ONLINE at HANON now!

This week HANON meets Efe Ibojie, otherwise known as Ransom FA. A rap artist and entrepreneur hailing from Aberdeen, we caught up at The Green where he normally hangs out when he is not recording in London. Check out the interview below.


HANON Camo Print Hooded Sweatshirt
Raf Blue Colourway

Puma Wild Rider "Layers"
Puma White/Urban Red Colourway

HANON Gore-Tex Mountain Parka 
Black/Red/Grey Colourway

Puma Wild Rider "Layers"
Puma White/Viridian Green Colourway

HANON 3D Outline Sweatshirt 
Deep Navy Colourway




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